That’s Our Sally (Gilead)



"That's Our Sally" Scripted Humor Video Series

Gilead sought to drive awareness and use of PREP, the HIV prevention drug regimen, by targeting gay/bi men with content that felt organic and not like an ad.

What we did

Q.Digital created a scripted video series called “That’s Our Sally” with famed drag queen Trixie Mattel in various vignettes. Using humor, camp, style and great writing, Trixie appears in various TV genres to explain to her audience why she takes PrEP. The videos were distributed across Q.Digital in high impact video units, on social, and on QueertyTV.  The video series has been nominated for several awards and has been renewed by Gilead year-over-year.

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