It Me (Maybelline)


“It Me by Queerty” Influencer Makeup Tutorials

Maybelline Fit Me Matte & Poreless partnered with Q.Digital to amplify the brand to LGBTQ consumers.

What we did

We produced a three part video series featuring LGBTQ Influencers demonstrating how they use Maybelline’s Fit Me line. The videos were fully produced by Q.Digital to connect authentically with the LGBTQ consumer. The long form videos were distributed across Q.Digital site and social, and shorter cut downs appeared as a mix of pre-roll and in custom high impact units for scale. This video series was paired with a Maybelline Fit Me Matte & Poreless sponsorship of the Gen Z LGBTQ site INTO, and RON media across Q.Digital.

  • Queerty Three Part Custom Video Series featuring three influencers demonstrating product with long and short form video distribution
  • High Impact Peak Units with :30, First Impression Takeovers
  • High Impact Custom Mobile Reveal with :30
  • INTO site sponsorship
  • Brand display
  • Brand RON

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