Webinar Recap: How Leading Brands Are Approaching 2020’s Extended Pride Season

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LGBTQ members of an ERG marching in blue shirts in a pride parade

Brands have long showcased their support for the LGBTQ community during Pride, and for many, that support continues despite cancellations and postponements of in-person events.

In this June 17th webinar, we shared research on LGBTQ perspectives and hopes for Pride this year, and how brands have evolved their strategy and positioning, along with what unique opportunities have arisen now that Pride extends beyond the single month of June.

Shelby Kreienberg and Matthew Wyman (Reebok), and Vinny Moschetta (The Karpel Group) joined us to share their unique perspectives and insights.

Check out the full recording below:

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LGBTQ consumers are highly loyal to supportive brands. Navigating this dynamic space takes expertise, and we’re here to help. Using both our heads and our hearts, we create meaningful touchpoints and a true relationship between you and the LGBTQ community.