ANA Report: Brands lose customers by caving to anti-LGBTQ+ pressure. Here are four tips marketers should know
Consumers are less likely to support brands that back away from LGBTQ+ advertising due to right-wing criticism, according to a new study from The Association of National Advertisers. While a very small but vocal minority tried to “make Pride toxic’ this year in an attempt to drive a wedge between brands and LGBTQ+ consumers, the […]