Q.Digital’s Strong Reader and Partner Support Marks a Banner Year in 2023

Published on December 12, 2023

To say 2023 flew by is an understatement. To call it the best and worst of times is an even bigger understatement. 

As the year comes to a close, we’re highlighting the significant strides we’ve made in our mission to create genuine and meaningful relationships between brands and the LGBTQ+ community. Our valued partners have experienced success even in challenging times, and our dedicated readers, the pulse of our community, have provided inspiration and unwavering support.  

 Join us as we delve into the achievements, the impact on our readers’ lives, and the collective progress toward creating a more inclusive and supportive space for the LGBTQ+ community.

Branded Content By The Numbers

Representation will always matter because it holds a mirror to our wider community of humans. With a global spending power of $4.7 trillion, the LGBTQ+ needs ads that reflect our world.

We were fortunate enough to work with more than 65 brands to publish LGBTQ+-friendly ads featuring and, at times, created by LGBTQ+ people. So far, we have served more than 465 million impressions across our owned properties and networks. This number will continue to grow with campaigns currently in progress until the end of the year.

Branded Videos That Matter

(L to R: Tomás Matos, Lagoona Bloo, Peppermint & Julian Burzynski)

Our Queerty + Oraquick video was, by far, one of the catchiest jingles of the year. We enlisted singing sensations Tomás Matos, Lagoona Bloo, Peppermint & Julian Burzynski to show how HIV testing at home is easier (and more essential) than ever.

This was also our first branded campaign for our new Queerty Tiktok page.

Season 3 of Queerty + GO RVING, “Best RV Life” premiered this year. With a focus on modern LGBTQ+ families camping. Watch as Jory & Vanessa take their family on the road for an unforgettable adventure.

Billy Porter

In our final season of the groundbreaking series, “Authentic Voices of Pride presented by Chevrolet”, we spoke with Billy Porter and Admiral Rachel Levine about the fight for LGBTQ+ equality in healthcare. 

We Found Time To Release Our First Book!

LGBTQ Nation’s “Queer Here. Queer There. We’re Not Going Anywhere: LGBTQ+ Wit, Wisdom and Badass Affirmations features an unmatched collection of quotes from historical figures, athletes, influencers, celebrities, civil rights activists, politicians and more, all highlighting the joy, humor, outrage and insights of the LGBTQ community.

In addition to 300+ quotes, the book will have 50+ affirmations, each with a brief meditation that explores the meaning of the affirmation and its relevance to the reader.

Purchase your copy here.

Awards and Honors 

Our custom-branded video series, “Queerty’s DRIVEN presented by Nissan” was recognized twice for its award-worthy content.

We took home Bronze in the Diverse-Owned Business Campaign category at this year’s 8th annual Shorty Awards.

“Queerty: DRIVEN” series was a finalist for the Online Marketing Excellence by Industry Sector and Websites Automotive category at the OMMA Awards.

(L to R: Q.Digital CEO Scott Gatz & Editorial Director Chris Bull)

In October, we were honored as one of SF Business Times: 100 Fastest-Growing Private Companies in the Bay Area.

Q.Digital IRL

In February, we hosted our 11th annual “The Queerties” awards–  the queerest night in Hollywood! After receiving a record-breaking 1.9 million votes across 20+ LGBTQ+ entertainment categories. 

Our live and live-streamed event was hosted by Bianca Del Rio with appearances by special honorees Dylan Mulvaney and Rufus Wainwright. Musical performers included Madison Rose and VINCINT. You can watch our full event here.

Starting in May, Queerty Pride50, honored 50 incredible LGBTQ+ people who have made an impact and inspired us over the last year. From actors to activists, politicians to drag queens, the 2023 Pride50 honorees represented a wide range of backgrounds and identities. Articles and videos of our 50 honorees were released daily through June.

We celebrated our 50 honorees in NYC with one of the best pride events this year. The event was hosted by Kandy Muse with appearances from special honorees Jerry Mitchell and Michael Urie. Check out the full recap here.

Our Comscore Streak Continues…

Comscore– a trusted industry partner for planning, transacting, and evaluating media across platforms named Q.Digital the top-rated LGBTQ+ digital publisher for 2023. We’ve also grabbed the top spot for LGBTQ+ engagement, with more time spent on our sites than all other  LGBTQ+ media outlets.

This achievement underscores our commitment to offering our brand partners the broadest possible reach within the LGBTQ+ US digital media landscape, boasting an audience of over 11 million Unduplicated Unique Visitors across our Q.Digital owned-and-operated sites, including LGBTQ Nation, Queerty, GayCities, INTO, in addition to our distribution alliance sites such as AutoStraddle, PinkNews, & Grindr.

A Year We’ll Never Forget

2023 Q.Digital Team

As we conclude this transformative year, we reflect on the strides made and the milestones achieved at Q.Digital. Our unwavering commitment to excellence in LGBTQ+ digital publishing has propelled us to new heights. Together with our partners, we’ve shaped narratives, fostered inclusivity, and championed diversity. 

As we eagerly anticipate the opportunities that the future holds, we extend our heartfelt gratitude to our collaborators and clients who have been integral to our success. 

Here’s to another year of innovation, empowerment, and continued partnership in advancing LGBTQ+ representation across the digital landscape. Thank you for being part of our journey.

Embark on an exciting journey into the realm of Q.Digital, where we cultivate meaningful connections between brands and our vibrant community here.

Uncover the keys to impactful and socially conscious advertising by downloading our media kit today. 

Reach out and discover the endless possibilities that await when you align your brand with Q.Digital here.

Q.Digital ranks #1 in Comscore for all LGBTQ+ digital media. 

Q.Digital Brands: Queerty, LGBTQNation, Into, GayCities Distribution Alliance: PinkNews, Autostraddle, Grindr