Queerty’s most anticipated tentpole of the year, The Queerties, celebrates the biggest and best in LGBTQ+ entertainment and pop culture, with readers voting on their favorite celebrities and influencers across 25+ categories ranging from film, music, TV, social media, and more.
And while the awards always generate a substantial amount of buzz within the Queerty audience, the 2023 edition broke records with a massive 1.9 million votes coming in between January and February. The historic vote tally highlights Queerty readers’ excitement to participate in the brand’s digital programs while continuing to showcase Q.Digital’s high audience engagement.
In fact, Comscore stats for The Queerties digital program in February 2023 indicate that Q.Digital drove 14 minutes per user – that’s 2x more than Q.Digital’s nearest competitors in the LGBTQ+ space. The Queerties also helped drive a Q.Digital revenue record for Q1, with 55% YOY revenue growth for the quarter.
The engagement rates were just as impressive on social media, with 28 original and unique videos going out during the Queerties live stream event, creating a combined total of 548,474 accounts reached in a single night and a combined total of 567,746 video plays. Meanwhile, Queerty’s TikTok following grew 4x the size after sharing acceptance speeches and special moments from the live event on the platform.
Brands continued to utilize The Queerties as an entertainment tentpole to connect with LGBTQ+ audiences.
- Lexus promoted the all-new, extra stylish and sophisticated Lexus RX through a custom digital and event sponsorship. The luxury auto brand had a strong presence on the Queerties site during voting, as well as at the award ceremony in Hollywood for the presentation of its sponsored category, Closet Door Bustdown – won this year by Stranger Things star Noah Schnapp.
- San Francisco Travel, Q.Digital’s longest partnership of over 12 years, wrapped around Queerties content both digitally and at the Los Angeles event.
- Serv Vodka lubricated attendees of the celebration with a custom Queerties menu of beverages highlighting their variety of flavors.
- The Queerties also partnered with InterACT this year as the official non-profit partner, aligning with Q.Digital’s cultural goals of supporting vital organizations that improve the lives of LGBTQ+ people.
How is your brand engaging LGBTQ+ consumers? Q.Digital offers year-round opportunities for brands to connect with our audience of 9.4 MM each month, and we’re already developing partnerships for 2024’s edition of The Queerties.
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