Looking to reach LGBTQ people?
One of the most effective strategies is by authentically uplifting voices in the community about some of the major issues they’re facing today. That’s exactly what the team at Chevrolet did when they partnered with Q.Digital this month on the launch of their new collaboration, Authentic Voices of Pride.
The program consists of both deeply researched editorial pieces and documentary-style interviews with celebrities, influencers, and everyday people from within the LGBTQ community around five different topics:
Additionally, Chevrolet is donating a total of $125,000 to five charities, each linked to one of the themes explored in the series:
- Family Equality Network
- Black Queer Town Hall
- Athlete Ally
- The Ruth Ellis Center
- Lambda Legal
The program is the single largest effort Q.Digital has produced with a sponsor since its founding in 2008, while also marking Chevy’s most comprehensive outreach campaign to the LGBTQ community to date.
The series launched on September 8 with a focus on LGBTQ Families, featuring interviews with parents Lance Bass and Stacey Stevenson, the Chief Executive Officer of Family Equality, the non-profit dedicated to the advancement of legal and lived equality for LGBTQ families.
The editorial features also present interviews with Trystan Reece, a transgender parent and equality advocate, as well as a piece on the stunning queer family portraits of Bart Heynen, an acclaimed international photographer, and father himself.