Happy August! This means that fall is right around the corner. But before we toast with a pumpkin spiced latte, we’re helping household brands plan for the next year with new research, then we’ll preview a First Look of Fall programming before sharing our POV on the most eye popping High Impact Units from June, which also happened to blow our benchmarks out of the water (scroll to bottom).
New Household Products Research
When thinking of household products, it’s been particularly hard to find recent data on LGBTQ impressions around advertising, so we created a study and the audience attitudes speak volumes .
897 consumers who are LGBTQ were surveyed about their preferences with household products, what type of messaging, media placements, and corporate values moves them to choose new household products. Everyone wants good cleaning products, but we uncovered specific reasons we choose certain brands. HINT: What a brand does means more than cost. Click into our survey results for more detail. We also found new ways to look at media placements and content alignment that can be found in LGBTQ media.
Fall First Look
With Pride in the rear-view mirror, Q.Digital focuses on the back half of 2026 by showcasing multiple brand safe programs aligned with audience passion points. These 9 programs drive affinity with LGBTQ Consumers centered on key cultural moments from travel to entertainment to community and sports.
Sports
Outsports Campus Courage (Aug/Sept, first to market opportunity); Through dynamic profiles, interviews and photo galleries of out College Athletes. We celebrate athletes who are driving performance on the field and influence on social media.
Outsports Year in Review (Nov/Dec: Holiday, first to market opportunity): Outsports honors the best of 2026 in a special year end content hub featuring editorial and athlete-video of the best sports moments of 2026. Video: A “Personal Best Panel” will countdown the top ranked lists of each of the hero categories in a 2-minute video to be distributed across audiences and platforms.
Outsports More Than A Number, Video Series (Evergreen): This compelling video series chronicles the most thrilling moments of out LGBTQ athletes’ career that any sports fan will love.
- Season 1: Narrated by Olympian Gus Kenworthy, the 5-part video series follow the defining moments, nail-biting plays, the wins and losses, and critical moments of 5 out athletes.
- Season 2: In late 2026 and 2027, Outsports will produce 4 additional episodes, each aligning with the biggest moments in sports, narrated by a well-known athlete timed with key sporting themes.
Entertainment
All That Glitters, Queerty (Aug-Mar): Awards season officially kicks off with Emmy nominations in July, so Queerty will roll out the red carpet for a content series that previews the films & stars everyone’s going to be talking about from the 2026 Emmy’s through the 2027 Oscars & Queerties.
Queerty Holiday Edit, Creator Videos (Dec: Holiday, first to market opportunity): This holiday season, Queerty’s ELEGANZA section will host our first annual “Holiday Edit” a creator-led holiday shopping destination featuring the products, brands, experiences, and causes LGBTQ+ creators genuinely love.
Queerty Yearbook, Creator Video (Nov/Dec: Holiday, first to market opportunity): As 2026 comes to a close, Queerty looks back at the people, pop culture moments, series, movies, music and trends we couldn’t stop talking about. This immersive content hub features creator-led video and a rich editorial and social look back.
Travel
Best of GayCities (Sept): The most prestigious LGBTQ+ annual travel awards, highlighting the best destinations, experiences and travel influencers of the year. Our audience will tell us their favorites, then our editorial board will define the best of the best in travel for 2026 through a curated editorial series.
Community, LGBTQ October
Out For Good, Queerty (Oct): Coming Out is an experience unique to LGBTQ+ and today people are coming out in so many ways – their gender identity, sexual orientation, health status, and more. Out for Good features special coverage of recent coming out stories of LGBTQ+ folks who have utilized their platform for positive change.
LGBTQ Nation History Month (Oct): As the leading voice in current events and social change, LGBTQ+ Nation is uniquely positioned to honor our shared history, while showcasing those who are charting a course for the future. The channel features in-depth content that inspires contemplation & celebration with compelling, uplifting LGBTQ+ stories.
High Impact Equals High Reward
High impact units dominated Pride season and drove strong ROI. These tactics should be used year-round to capture consumer attention, increase awareness and drive sales. With benchmarks ranges from 1%-2.5% CTR and high VCR rates, these High Impact, High Return examples represent our POV on some of the coolest high impact executions from June.
Absolut: Interstitial Unit (New for June 2026)
Skittles: Corner Peel Unit
Key West: Custom Overlay Unit
Let’s Talk Q4 Before It’s Booked
First-to-market means exactly that: once a category partner is locked, the opportunity is gone. If one of these programs fits your Fall/Winter plans, reach out and we’ll build the right package for your brand.